Digital and social media consultant at 3 Monkeys, a PR Week top 15 independent PR agency. I provided social media consultancy to big UK brands and internal teams, with a focus on research, strategy and measurement.
Consultant on the Microsoft consumer team, developing social media strategy and engagement programmes including influencer mapping for Hotmail, blogger engagement for Bing, Windows Phone and Windows 7, community management consultancy for Hotmail, Messenger and Bing. Campaign amplification and planning social media activity for FY12. Regular social media monitoring and analysis reporting.
Strategic consultancy on T.G.I. Friday’s UK, developing multi-platform campaign activity for 25th birthday celebrations including blogger engagement and fanclub programme, video seeding and amplification (paid and earned).
Implemented Gumtree UK social CRM framework, training Gumtree Customer Services and forum administrators. Overseeing regular in-house content development and community management across Gumtree owned social media platforms.
Digital consultant to LivingSocial, leading key influencer advocacy programme and inputting on content planning.
Regular social insights reporting for nine Novartis consumer healthcare brands including Savlon, Lypsyl and Tixylix. Social media strategy consultation to assist Novartis UK's move into the social space. Launched Lypsyl Facebook page and photo application, Novartis consumer healthcare's first UK social media activity.
New business development and strategic planning for BIC Stationery Facebook activity and digital campaign, due to launch 2012.
B2B social media training and influencer mapping for IFS.
Internal training and consultancy. Introduced a blogger management database for agency-wide use, and developed 3 Monkeys social media operational processes and measurement frameworks.
Planning, monitoring and measurement tools to measure current trends, conversations and campaign performance for clients and NBD.